One of my clients and friends, a product manager at a large pharmaceutical company sent a link to a YouTube Video...which I found to be innovative, funny and sad at the same time.
It is innovative because the creator of the video, Peter Crisci, has incorporated almost all aspects of a drug ad such as problem/disease statement, solution, science, product feature, reference to side effects and a derogatory name for a pharma company - Jerkk Pharmaceuticals. He even came up with a tag line for the company - "If you are healthy, we are broke". Click here to watch it.
Funny because of his dry sense of humor and how satirical it is.
Sad because this is how the non-industry folks view our Pharmaceuticals industry.
Here is a script of the video:
"Do you ever feel pain? Are you ever tired, hungry or thirsty?
If you have ever had one or more of these symptoms than you probably have ABC: Acute Bilateral Cartosis.
ABC is caused by involuntary palpitations of the tertiary hypothalamus and usually results in stroke, heart attack and death but if you want to live, there is hope.
Go to your doctor and demand that he, or she, prescribe Peteinol.
Just one pill a day for the rest of your life will insure your prolonged existence. Act now before it is, too late.
Peteinol may cause heart attack, stroke, death, cancer, diabetes, hypertension, difficulty swallowing, high cholesterol, liver failure, kidney failure, blindness, erectile dysfunction, hydrophobia, infection and dizziness. If you experience one or more of these symptoms call your doctor immediately as they may be the result of serious complications.
Do not take Peteinol if you are breathing, have a pulse or both. Jerkk Pharmaceuticals is not responsible for any injury or death resulting from the use of Peteinol. Jerkk Pharmaceuticals: "If you are healthy, we are broke."
Key Observations, Thoughts and Questions:
If this is how the consumers and non-industry folks view the industry, the pharma industry needs to do a better job of presenting theright image...
